Snaptik – When we talk about social media today, we couldn’t do that without mentioning TikTok. The growth of Tiktok both in popularity and user numbers is astonishing since this platform only launched in 2016. After that, TikTok only needed around 2 years to be the most downloaded app in the United States. And as for now, TikTok has been downloaded more than 4 billion times.
The popularity of TikTok keeps growing because its main contents, which are short videos, are really appealing to young people. Not only as viewers, so many young people are eager to be the creator too. If you are interested in being a TikTok creator and want to succeed, here’s some facts to help you understanding TikTok demographics: who’s really watching?
TikTok Key Statistics
There are some key numbers you need to know before you decide to jump into the TikTok creator business. From all the TikTok users, 1 in 4 are under the age of 20 years old. TikTok also has more Gen Z users compared to Instagram and generally the TikTok creators are between the ages of 18 and 24.
Of all of TikTok users, more than half of them are women, 57% to be exact. For the audience around the world, the United States is the largest audience for TikTok with more than 135 million users. While in Saudi Arabia, more than 90% of adults are TikTok active users. The average age of both TikTok content creators and top earners is 24 years old.
So if you want to be a successful TikTok creator, you should consider making your content in English since the United States is the largest audience for TikTok even though TikTok is available in 158 countries with 57 languages. The TikTok users in America aged 18 and over averagely spend almost an hour per day on TikTok, 55.8 minutes to be precise.
How Many People Are on TikTok?
TikTok currently has over a billion active users each month from around the globe. In October 2023, TikTok’s self-service advertising tools recorded that the users aged 18 and older reached the astonishing number of 1.218 billion. This number makes TikTok the fastest growing app ever in terms of percentage, because this app launched only in 2016.
Meanwhile, here’s the penetration statistics of TikTok global users. From 5.3 billion internet users around the world, 23% of them use TikTok. And from 4.95 billion social media users, 24.65% of them use TikTok. With this, TikTok has the potential ad reach of more than one billion users.
Read Also: 7 TikTok Marketing Tips for Businesses in 2024
TikTok Download Statistic
For understanding TikTok demographics: who’s really watching? You should also know the TikTok download numbers. Since the launching in 2016, TikTok has been downloaded around 4.1 billion times to date. After 9 months of 2023, TikTok has been downloaded for almost 800 million times. While in the 2023’s third quarter, the download rate around the world hit the number of 272.7 million.
If you are a user and want to download TikTok videos, unfortunately you can’t since TikTok doesn’t have a download feature. But you can use a third party to help you do this and one of the best platforms on the internet is called SnapTik. This platform is 100% free to use and you don’t even need to create an account to use it.
All you need to do is copy the URL of the TikTok video you want to download, you can do this by clicking the share option on the video and then choose “copy link”. After that, go to SnapTik website at https://snaptik.ltd and paste the link you’ve copied into the search box and click download. The first download click will convert the video and then you should click download for the second time to save the video into your device.
SnapTik can be used with various devices for smartphones, tablets, and PCs. Not only free and easy to use, SnapTik is also completely safe since it doesn’t require you to download or install any additional software or apps.
TikTok Growth
If you are looking for 7 proven TikTok growth strategies for 2024, then you should first learn about the growth of TikTok itself. Since January 2018, the global monthly users of TikTok have grown 1,157.76%. In the United States, between 2018 and 2023 TikTok has seen a 1239.29% increase in users, growing from 11.2 million to 150 million of active users.
Since 2017, TikTok has seen 1,157.76% in growth which is very remarkable for an internet app. In September 2017, TikTok officially launched internationally, and not even a year after that, in January 2018 TikTok already had around 54 million users. By the end of the year of 2018, that number skyrocketed to around 270 million users which was an increase of almost 400%.
A year later, in 2019 TikTok had 87% increase in users and hit the number of more than 500 million. In July 2020 that number kept going up and hit almost 700 million users and as of September 2021, TikTok already hit more than one billion users. With that number, which is growing right now, TikTok is the 6th most used social media worldwide.
That’s everything you know if you want to understand TikTok demographics: who’s really watching? Make sure you use these statistics to be a successful TikTok creator.
