Snaptik – Are you curious about mastering the TikTok algorithm: tips and tricks? TikTok is a short-video sharing platform that gained popularity for the last few years. Made by Bytedance, this social media platform has had approximately 1,4 million active users all around the world. The For Your Page (FYP) feature is one of its attractions as it provides videos relevant to users’ interests.
So, how to make your video get into others’ FYP page? TikTok’s algorithm plays a big role to make your content popular and into the FYP page. Therefore, let’s talk about anything related to the TikTok algorithm.
What’s TikTok Algorithm?
The TikTok algorithm is a complex system designed to serve content to users based on their likings. It will recommend content from video rankings based on users’ preferences as new users and will be continuously adjusted to their habits when watching videos. TikTok algorithm works based on users’ interests so that your FYP page will be different from others’. In other words, FYP pages are highly personal.
How Does TikTok Algorithm Work?
As it’s said before, TikTok algorithm works based on users’ interests. But no one knows how it actually works because it’s surely the company’s secret. But there are some factors that affect TikTok video rankings until the content gets into the FYP page. Here are those factors.
User Interaction
Similar to Instagram algorithm, TikTok’s provides recommendations based on users’ interactions with content on the app. The interactions here mean everything related to various content that users like and don’t. User interaction factors that affect recommendations in the FYP page are:
- Accounts you follow.
- Creators you hide.
- Comments that you post in certain content.
- Videos that you liked and shared.
- Videos you add to your favourite.
- Videos that you report and mark as ‘not interested’.
- Video competition rates or the length of the video you watch until the end.
- The content you create in your own account.
- The interest you show by interacting with organic content and ads.
Information on Videos
TikTok algorithm also works based on video information as preferences to show on users’ FYP pages. Video information that affects TikTok algorithm is captions, sounds, hashtags, effects, and trending topics.
Account and Device Settings
TikTok algorithm also makes device and account settings as a preference to provide FYP content. The settings that affect the algorithm are the language preference, type of device used, country settings, category that users choose as a new user. However, because the device and account are only managed once, TikTok algorithm doesn’t pay much attention to these factors.
Instead, the algorithm pays a major attention to strong interest indicators. For example, the video that you entirely watch without skipping it.
How to Maximize TikTok Algorithm
After knowing stuff related to the TikTok algorithm, next let’s talk about mastering the TikTok algorithm: tips and tricks, so that your content can make it into the FYP page. Based on how it works and the factors that influence it, here are some tips that you can follow to maximize TikTok algorithm to enter the FYP page.
Engage with Your Audiences
As a social media platform, it’s essential to engage with your TikTok audiences. You can reply to your followers’ comments and start a conversation with them or with other creators. This can help to increase your engagement, which is the key indicator to the TikTok algorithm. It’s also important for you to know and understand the secret to skyrocketing your TikTok engagement.
Write Engaging Captions
Even though you only have 150 characters, including hashtags for the caption, you should never underestimate it. The right caption can tell your audiences why they have to watch your content. So, make sure you write an engaging caption. For example, throw a question that draws discussions among your followers in the comment section.
This way, you’ll be able to boost your engagement as well as give a signal to TikTok algorithm for video rankings.
Impress Your Audiences within the First 3 Seconds
Watching a video until the end is a powerful indicator that audiences love your content. Therefore, it’s important for you to be able to impress your followers within the first 3 seconds. It’s because most social media users have a short attention span, want to quickly get entertained, and have curiosity.
So, when you make content, make sure it’s impressive or make your followers curious in the first 3 seconds. It aims to make them want to watch your content until the end or even watch it repeatedly. This will signal the TikTok algorithm that people enjoy watching your content and will share it to even more TikTok users.
To make interesting videos, you can use an inspiration by saving TikTok videos. You can do so by using SnapTik.
Use Trending Back Sound
TikTok algorithm loves content that uses trending back sound. So, you need to consider using it to help your content make it to the FYP page. To find viral back sound, you can scroll your FYP page. Tap music under the caption to see how many users use the sound. Also, you can check the TikTok Viral from editor videos.
Tap the plus symbol, then choose Add Sound. In the Playlist part, choose TikTok Viral. You can take a look at the popular sounds that many people use there.
Use Relevant Hashtags
Just like Instagram, hashtags on TikTok are helpful for content categorization and make the content easier to access. However, make sure the hashtags you use are relevant to your content theme or niche. – Mastering the TikTok Algorithm: Tips and Tricks.
